Keyword Research

With so many potential clients trying to find your web site, can you afford to approach web site optimisation and promotion without keyword research?

Q. Why is keyword research essential?

A. If the chosen keyword phrase used to market your web site is not searched for each day in major search engines, you will not get ANY visitors via search engines.

Example:

Keyword Phrase "XYZ Interiors Ltd" is searched for 0 times per day in Google

Whereas:

"Interior designers" is searched for 208 times per day in Google

Conclusion:

When marketing in search engines, your web site must use the phrase "interior designers" and not "XYZ Interiors Ltd" in order to maximise search engine traffic.

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More Information:

Selecting the correct keywords for your web site optimisation is vital to how well your Internet Marketing initiative performs. Appearing at the #1 position in Google for "XYZ Interiors Ltd" is all very well but if nobody actually searches for that particular phrase it will have defeated its purpose.

By utilising a keyword phrase that is searched for regularly each day, and successfully obtaining a top listing in the search result for that phrase in major search engines you can significantly increase the number of targeted visitors to your web site.

We begin every web site optimisation with detailed and thorough Keyword Research. We use software that allows us access to historic search engine visitor data enabling us to find the best search engine phrases for the marketing of each and everyone of your web site pages, as opposed to just the home page. This means that we ensure your site’s high ranking in Search Engine listings that are seen hundreds of times every month.

The actual process of keyword selection is one that intimately involves both parties. You provide us with information about your products and services, i.e. phrases that describe your business, and we in turn research around these phrases to identify those with the highest Keyword Frequency. These are the phrases we will then utilise when optimising your web site.