Google Adwords
Virtualnet Marketing can set up a Google Adword Campaign for your website and manage it more effectively by hand rather than you relying on Google Adwords to manage itself or relying on automated software companies to try and manage it for you.
Typically through management to increase CTR (Click Though Rate) and Relevancy through the use of bespoke Landing Pages for phrases, we are able to gain a better Google Quality Score and influence where your ads appear and for a lower CPC (Cost Per Click).
Our typical set up and management of a Google Adword Campaign would involve the following:
- Keyword Research
- Campaign Set up with Ad Groups and Phrases
- Advert Creation
- Landing Page Editing and Creation
- Linking your Google Account with Analytics to monitor results/bounce rates etc
- Conversion Code Insertion
- Virtualnet Monitoring Code insertion
Virtualnet Marketing have also developed our own unique code to assist in monitoring of enquiries via Google Adwords, this takes the form of code to Contact Us/Enquiry forms. Therefore every enquiry you gain from Adwords will contain in the Subject Line it was from Google Adwords and addition will also state the search phrase via Adwords the enquiry came to your site from.
It is important that those managing your Google Adwords Campaigns have the necessary experience and ability to do so effectively. Virtualnet Marketing currently employs 3 Google Qualified individuals.
A combination of Organic SEO and PPC advertising will ensure that your website is achieving the maximum visibility on the Internet. With our expertise in Search Engine Optimisation and Google Adwords Management, we can ensure this is done at the lowest possible cost to your Marketing budget.
Contact one of our Internet Consultants to discuss how our Google Adwords Management services can help your company.
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